Weigl Law approached us with a vision: to break from the cold, impersonal legal branding norms and present a firm that feels compassionate, approachable, and centered on clients. They wanted an identity that communicated strength and sensitivity — one that builds trust while distinguishing them in a saturated marketplace.
Redefine Weigl Law’s brand identity and digital footprint so that prospective clients see them as more than attorneys — as guides.
Key asks:
- Create a visual identity that balances professionalism with warmth
- Ensure messaging communicates empathy, clarity, and client-first orientation
- Design a website architecture and UX that simplifies legal complexity for the user
- Deliver a system that supports future growth, expansion of services, and content evolution
As Creative Director, I led brand strategy, identity direction, UX/UI design, and cross-functional alignment — ensuring all creative decisions resonated with both firm values and audience needs.
With the refreshed identity and experience, Weigl Law now stands apart — no longer just another law firm, but one that clients feel safe confiding with.
Impact & Outcomes
- Their new brand identity has shifted perception: prospects note the warmth and clarity in contrast to typical legal firms
- Website analytics show higher dwell time, fewer bounce exits, and stronger navigation engagement
- Internal feedback: staff and partners report feeling more aligned with the brand narrative and confident in external presentation
- The system is flexible — ready to support future content expansion (blog, insights, resource hub) and scaling of service lines
This is a compelling example of how strategic identity and UX can transform professional services — making them feel more human, trustworthy, and differentiated.
Brand Identity System
A comprehensive package of logos (primary, secondary, lockups), color and texture systems, iconography, brand guidelines, and application templates. These guided consistent use across stationery, collateral, internal docs, and client materials.
Website & Digital Launch
A responsive, CMS-powered website that presents Weigl’s story, practice areas, attorney bios, and contact pathways with clarity and calm. The site emphasizes content-first layout, intuitive navigation, and visual resonance with the brand’s ethos.
Leadership & Collaboration
I led creative critiques, aligned stakeholder aspirations with creative direction, and translated legal constraints into design trade-offs. Through workshops and review cycles, I ensured coherence across visual, messaging, and UX layers.
